NAPA Autoparts Animation Series

Let’s Go.

NAPA Autoparts has been known for maintaining and sustaining its legacy of car buffs over the years. This was an effort in expanding its reach to a younger demographic, while tapping into everyday life and bringing things closer to home. A series of animation shorts were created to bring the relevance of today, life milestones and how the automobile has always been, and still is, a part of it in some fashion.

Role: Creative Direction, Concept, Storyboarding, Directed Animation

Client: NAPA Autoparts
Agency: Arthur Elliott

 

 
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