700 South Strand
Luxury with a beach as your front yard.
700 South Strand is a luxury, limited edition residential enclave in Oceanside, CA, set right up against a breathtaking coastline. The brand strategy and vision captured its unique and mesmerizing lure of the ocean. We elevated the brand by encapsulating the essence of its coastal charm and exclusive ambiance, creating a compelling identity that appealed to discerning buyers. Inspired by the rhythmic waves, calming shades of blue, harmonious lines, and repetitive beauty, we crafted a brand expression that highlighted its 'beach front yard' and luxurious beach zen. This approach emphasized the opulent and serene lifestyle offered, ensuring the brand's identity exuded sophistication and elegance, making it synonymous with unparalleled luxury.



















Role: Creative Direction, Brand Vision, Brand Design, Collateral, Email Campaign, Website, Photo Shoot
Client: McKellar McGowen
Agency: BRIDGE