C2E

Close to Everything.

Nestled in the heart of Irvine, California, C2E is a community of charming modern urban townhomes designed with proximity and convenience in mind. The brand strategy, naming and expression were crafted to resonate with young urbanites who value accessibility and a vibrant lifestyle — starting with a brand name inspired by the all-to-familiar abbreviation of texting lingo.

A dynamic, colorful, grid-centric visual vocabulary was created to capture the essence of urban energy and city life — which immediately stood apart from its surrounding beige context. This included a design that highlighted the endearing blocky appearance of the townhomes and celebrated the cultural diversity of its residents. The use of vibrant colors and geometric forms effectively conveyed the modern, energetic spirit of the community, enhancing its appeal and aligning with the lifestyle and values of its target audience.