Gourmand Market

Fine foods. Frenchy vibe.

Gourmand is a French-inspired market concept of fine food provisions in Charlotte, NC, bringing the best of a refined, indulgent spirit. The brand vision was to embrace its joie-de-vivre spirit, timeless elegance and notion of a familiar but new experience. Our work elevated the brand by capturing the essence of Parisian art and lyrical elegance, creating a unique and memorable identity that was relevant and resonated with customers. The solution seamlessly blended a nostalgic essence with the contemporary desires of its customers, highlighting the timeless joy and transcendent moments experienced while savoring fine foods and wine.

The brand ethos was further enhanced by a timeless and striking palette of black and white, sparingly accented by a few nostalgic, neutralized colors, adding value by ensuring a sophisticated and cohesive visual identity that stood out in the market.