Spirits of Alchemy
I’ll have the unusually amazing.
Spirits of Alchemy is anything but typical. It’s just the sort of thing you might think of with absinthe, but without the wild side effects. This brand blends flavored concoctions that invigorate your favorite drinks with a lively spirit in product, experience, service and mindset. Our approach combined elegance, artistry and otherworldly fun, positioning the brand as a unique concoction of escapism. We added value by crafting a distinctive brand identity that captured the essence of its innovative and engaging nature, helping it stand out in a crowded market. Distinct brands names and aesthetics were crafted for each mixer flavor, showcased through artful packaging designs that each convey a unique vibe.
The brand’s exceptional visual appeal, not only stood out at any party but, was recognized with multiple awards at the 2024 AAF Charlotte Ad Awards, underscoring its successful fusion of creativity and excellence.
Role: Creative Direction, Brand Vision, Brand Design, Web Design, Art Directed Photo Shoot + Art Directed Video Editing
Client: Spirits of Alchemy
Agency: Arthur Elliott