Travata 55+

The Art of Living. Part Two.

Emerging from the beige neutrality of Irvine, Travata 55+ redefines senior living with a fresh, vibrant brand identity. The challenge was to infuse the community with an artful, playful spirit that stands out from conventional depictions of senior living.

The solution involved using bold color palettes and original, whimsical lifestyle artwork to capture the community’s lively and refined atmosphere. This approach not only moved away from the typical, uninspired imagery but also showcased Travata 55+ as a dynamic, engaging environment where art and vitality converge, offering residents a truly unique living experience.