VIRIDIEN OUTDOOR
Live Inside Out.
The world of Viridien Outdoor Living is a place where sophistication and playfulness brings the joy, warmth and memories of your inside world, out — featuring the best in premium outdoor furniture, accessories and fireplaces. We developed a brand story from this vision and sought out to paint a picture full of life. The challenge began when realizing the current brand name was a bit of a mouthful and begged for something more inspiring and premium.
Role: Creative Direction, Brand Vision, Brand Naming, Rebranding, Design, Art Directed Photo Shoot
Client: Viridien Outdoor
Agency: Arthur Elliott