Standard Pacific Homes
The big, beautiful picture of luxury living.
For Standard Pacific Homes, capturing the essence of luxury meant showcasing its exquisite beauty and solid craftsmanship. The brand’s identity emphasizes elegant, meticulously designed residences, featuring expansive living areas, open-concept kitchens, and seamless connections to outdoor patios.
The picturesque community setting, with its preserved open spaces, rose gardens, and amenities like hiking trails and sports fields, complements the luxurious design. This approach ensures the brand’s sophisticated craftsmanship and elegance remain at the forefront, reinforcing its position as a leader in high-quality luxury living.
Role: Creative Direction, Brand Vision, Brand Design, Collateral, Wayfinding + Signage
Client: Standard Pacific Homes
Agency: BRIDGE