THR Design + Build
Tailor-made.
With years of experience in designing and building custom luxury homes, THR is a well-established name in the high-end market. The brand’s need for a refresh became evident as it sought to better align with its refined philosophy and the quality of its product. The updated brand story now captures their commitment to creating tailor-made, premium homes characterized by a style of quiet luxury and meticulous craftsmanship.
The new identity emphasizes the bespoke nature of their work, with the tagline “Tailor-Made” cleverly reflecting the owners' last name, Taylor. This refreshed brand expression reinforces THR’s dedication to crafting elegant, personalized residences, resonating with clients seeking both sophistication and individuality in their homes.
Role: Creative Direction, Brand Vision, Brand Identity
Client: THR Design + Build
Agency: Arthur Elliott